The print was a key starting place for this story and we wanted to promote something that felt timeless. We felt that a more seasonless, tonal approach to the colours and print allowed us to design using colour as a mood and a feeling, rather than a print taking overall focus. The range is full of luminous metallics, with highlights of cosmic pink and galactic cobalt, which feel true to SHEIKE.
Dresses drip in liquid metallic prints, heroing a spectrum of cobalt, gold and pink.
Liquid shine fabrications such as taffeta, organza and mirror-like sequins stacked in a fringe effect on a figure hugging set, encapsulate the mood of the collection. We wanted to focus on making wardrobe investment pieces
which nod to seasonal trends, whilst having the ability to stand the test of time as a keepsake in our customer’s personal collection.
Each piece is instilled with artisanal techniques and fabrications.
The capsule feels very expressive, sculptural and energetic. We worked with volume and proportion to modify the wearer's silhouette, making the capsule playful but also eye-catching. We’ve also included accessories that tie back to the garments either as a complimenting piece, or to further accent the pieces for the full head-to-toe look.
RSVP is brought to life in voluminous and exaggerated silhouettes.
Featuring models, Nonny Mulholland and Helena Vestergaard, the campaign was styled by leading celebrity stylist, Marina Didovich. Known for her elevated and superior styling, we collaborated with Marina on bringing this special capsule to life.
